Hydralyte North America markets and sells a range of liquid, tablet, powder and effervescent products.
Hydralyte North America’s liquid products come in 500ml and 1 litre containers. They are available in 5 flavours: orange, lemonade, strawberry lemonade, grape, and berry. Liquid products are also available with prebiotic additions that can enhance digestive health. Liquid products are consistent with a ‘I need this right now’ condition such as cold and flu, vomiting, and diarrhoea and hangovers. In addition, the liquid format gives parents ‘peace of mind’ in quality control of a pre-mixed solution when being used with young children and babies. Liquid products are primarily distributed through retail channels.
Effervescent tablet products
Hydralyte North America’s effervescent tablet products generally come in containers of 20 tablets. They are available in four flavours: orange, lemonade, strawberry lemonade, and berry. A core benefit of effervescent tablet products is they are a convenient format for transporting and are suitable for easy addition to water bottles during travel, working out at the gym, or holding in the office drawer to consume during the workday. The tablet size ensures ultimate flexibility for the consumer to insert two tablets in a normal glass of water, or multiple tablets in 750-1000 ml water bottles. Effervescence has attractiveness in terms of the dissolving in water without the need for stirring, improved taste, and improved bio-availability benefits. Effervescent tablet products are primarily distributed through retail and e-commerce channels.
Effervescent and non-effervescent powder products
Hydralyte North America’s powder products come in flexible pouches that contain a number of single serve ‘sticks’ (that are referred to as ‘counts’) of hydration powder products. They can come in effervescent granules or non-effervescent powder forms. One ‘stick’ is suitable for mixing in a normal glass of water. They are available in six flavours: orange, lemonade, lemon lime, citrus burst, elderberry, and berry. The stick size ensures ultimate flexibility for the consumer to insert as the skinny spout makes them easier to pour into water bottles. Powder and effervescent granule products are primarily distributed through e-commerce channels, with rapid expansion of major online leaders through their online stores.