Privacy policy

Thank you for choosing to be part of the Hydralyte community (“Hydralyte,” “we,” “us,” or “our”). We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, share, and safeguard personal information when you visit our website(s), make purchases, interact with our marketing, or communicate with us.

By using our website or providing personal information, you agree to the terms outlined in this Privacy Policy.

________________________________________

Information You Provide

We collect personal information you voluntarily provide, such as your name, email address, mailing and billing address, phone number, payment information (processed securely by third-party processors), account details, survey responses, product review content, and customer service communications.

Information Collected Automatically

When you visit our website, we automatically collect information including IP address, device type, browser details, website interactions, pages viewed, links clicked, purchase activity, and approximate location data. This is collected using cookies, pixels, tags, scripts, APIs, and similar tracking technologies.

Information from Third Parties

We may receive information about you from advertising platforms, Shopify, payment processors, analytics partners, fulfillment providers, email/SMS platforms, affiliates, or public databases.

________________________________________

We use your information to:

• Process, fulfill, and deliver orders

• Manage customer accounts

• Communicate with you regarding orders and customer service

• Send marketing and promotional communications (with opt-out options)

• Personalize product recommendations

• Improve website functionality, user experience, and product offerings

• Conduct analytics and performance measurement

• Prevent fraud and maintain security

• Comply with legal obligations

We do not use sensitive personal information (e.g., payment card details or government IDs) for advertising.

________________________________________

We use a range of tracking technologies to understand how visitors use our site, personalize content, improve performance, and deliver relevant advertising.

These technologies include cookies, pixels, tags, scripts, and Data Collection & Data Transmission Technologies (“DDCTs”) operated by third-party partners such as Meta, Google, TikTok, and other advertising and analytics providers.

As part of our marketing efforts, our website uses DDCTs operated by third parties, including TikTok, that may collect information about your interactions with our website (such as pages viewed, items added to cart, and purchases). This data may be used for measurement, analytics, ad targeting, and to improve advertising relevance.

TikTok may use this information in accordance with its own privacy policies. We do not transmit sensitive personal data through these tools.

Our use of TikTok technologies may include the TikTok Pixel, TikTok Events API, and other Data Collection & Data Transmission Technologies (“DDCTs”) that enable enhanced data sharing for advertising and measurement purposes.

TikTok may use this information in accordance with its own privacy policies. We do not transmit sensitive personal data through these tools.

________________________________________

You may limit or control how your data is used for advertising and personalization:

Cookie Preferences

You can adjust cookie settings at any time using the “Cookie Preferences” link in our website footer. Disabling marketing or advertising cookies may limit the use of certain technologies.

Industry Opt-Out Tools

You may opt out of interest-based advertising using:

• Digital Advertising Alliance (DAA): https://optout.aboutads.info

• Network Advertising Initiative (NAI): https://optout.networkadvertising.org

Platform Settings

Many advertising platforms offer user-level privacy controls. Examples include:

• TikTok Privacy Settings: https://www.tiktok.com/legal/privacy-policy

• Meta (Facebook/Instagram) Ad Preferences

• Google Ads Settings: https://adssettings.google.com

Browser & Device Settings

You may adjust settings on your browser or mobile device to limit cookies or ad tracking.

________________________________________

We may share information with:

Service Providers

Including Shopify, payment processors, fulfillment centers, shipping carriers, email/SMS platforms, data analytics tools, and customer support vendors. These providers may only use your information to perform services on our behalf.

Advertising & Analytics Partners

We may share pseudonymized information with advertising partners such as Meta, Google, and TikTok to measure campaign performance and deliver relevant ads.

Legal & Compliance

We may disclose information to comply with laws, respond to legal requests, or prevent fraud or security threats.

Business Transfers

If Hydralyte is involved in a merger, acquisition, restructure, or sale of assets, personal information may be transferred to the successor entity.

We do not sell or share sensitive personal information.

________________________________________

Depending on your location, you may have rights under data protection laws such as the California Consumer Privacy Act (CCPA/CPRA), GDPR (EU/UK), Virginia Consumer Data Protection Act (VCDPA), and similar laws.

These rights may include:

• Right to access your personal information

• Right to delete your personal information

• Right to correct inaccurate information

• Right to opt out of targeted advertising or the “sharing” of personal data

• Right to withdraw consent (for users who previously opted in)

• Right to receive your data in a portable format

• Right to restrict or object to processing (EU/UK residents)

• Right to lodge a complaint with a supervisory authority (EU/UK residents)

How to Submit a Request

To exercise your rights, email us at info@hydralyte.com with “Privacy Request” in the subject line. We may need to verify your identity to process certain requests.

Authorized agents may submit requests on behalf of California residents pursuant to CCPA/CPRA requirements.

________________________________________

7. Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and improve our services.

________________________________________

We use physical, technical, and administrative safeguards to protect personal information. While we take reasonable measures, no system is completely secure, and we cannot guarantee absolute security.

________________________________________

9. Children’s Privacy

Our website and services are not intended for children under 13, and we do not knowingly collect personal information from children. If we learn that a child under 13 has provided personal information, we will delete it promptly.

________________________________________

If you access our website from outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from your jurisdiction. We use appropriate safeguards for international transfers when required by law.

________________________________________

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revisions. Material changes may be communicated through email or website notice.

________________________________________

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Email: info@hydralyte.com

Company: Hydralyte, LLC