Board of Directors and Senior Management

George Livery Independent, Non-Executive Chairman
Appointed 2 November 2021

George has enjoyed senior executive roles across numerous industries for the last 30 years, both domestically and internationally. A C-level executive for the last 25 years, George’s career has included CEO of Village Cinemas Australia, COO of Village International, Commercial Director at Hoyts Ltd, Director of Operations (Non-Academic Services) at University of Sydney’s USU, both Commercial Director at Swisse Vitamins and Director of Strategy & Corporate at Swisse Wellness Group.

George also led the corporate integration of Swisse Wellness into the Hong Kong listed H&H Group of companies and enjoyed a dual role during that time as Group Senior VP Legal and Risk. He was also a Fellow of the Australia Marketing Institute.

George was formerly executive chair, and is currently non-executive director, of ASX-listed Bod Australia Limited (ASX: BDA). He is currently non-executive chair of a private company called Buy Aussie Now. George is chair of the Nomination and Remuneration Committee and a member of the Audit, Risk and Compliance Committee.

George resides in Sydney.

Gretta van Riel Independent, Non-Executive Director
Appointed 2 November 2021

Gretta is a serial entrepreneur, having founded five start-ups including SkinnyMe Tea, the 5TH Watches and Drop Bottle. Gretta has extensive experience in building and scaling eCommerce brands and is expert in influencer-led online marketing campaigns and brand development.

Gretta was named in the “Forbes 30 Under 30 Asia List of 2018”, which noted that “her most recent venture is an influencer marketing platform called Hey Influencers, which helps link and grow relationships between brands and social media influencers, something van Riel clearly knows a thing or two about”.

Gretta has a Bachelor of Arts with First Class Honours in Media and Communications from the University of Melbourne and resides in Melbourne.

Gretta is a member of the Audit, Risk and Compliance Committee and the Nomination and Remuneration Committee.

Adem Karafili Non-Executive Director
Appointed Director and Chair, 15 October 2018 Ceased role as Chair on 2 November 2021

Adem is currently the Executive Chairman of ASX-listed Top Shelf International Holdings Ltd. Prior to that, he spent seven years establishing Swisse Wellness before its sale to H&H Group (formerly Biostime International) for nearly US$1.7 billion in 2015. Adem held senior positions of CFO, COO and MD at Swisse Wellness. Additionally, Adem currently chairs his private investment vehicle ANGLKorp and also chairs the 2030 Greater Victoria Commonwealth Games Taskforce, the National Institute of Integrated Medicine (NIIM) and sits on the investment committee for the private equity firm Corner Capital.

Adem is a CPA, having obtained a Bachelor of Business Administration (Accounting).

Adem is chair of the Audit, Risk and Compliance Committee and a member of the Nomination and Remuneration Committee.

Adem resides in Melbourne.

Oliver Baker Chief Executive Officer

Oliver Baker is the CEO of Hydralyte North America, having joined the business in 2018, taking responsibility for global sales.

Prior to the Company, Oliver worked at Swisse Wellness in a number of roles across business development, marketing and general management.

After the Biostime (H&H Group) acquisition of Swisse, Oliver led the integration team in Guangzhou China, building a local Chinese team and processes. He was then appointed General Manager of Swisse North America and was responsible for the launch of the Swisse brand with an e-commerce focused strategy in the USA and Canada.

Previously he has held global and national roles in sales and marketing with a focus on sports sponsorships.

Oliver has a Bachelor of Business and a Bachelor of Arts from Monash University and resides in San Diego, California.

Chris Kavanaugh Chief Financial Officer

Chris joined the Company as the financial controller in May 2018 and has since transitioned to take on both operations and finance. Chris has an entrepreneurial background holding lead finance and operations positions at several start-ups ranging from consumer goods to software.

Chris holds a Bachelor of Science degree from Indiana University of Pennsylvania with a double major in Accounting and Management Information Systems.

Chris resides in San Diego, California.