Southeastern Grocers Adding Hydralyte to the Digestive Aisle This Summer

Southeastern Grocers, LLC - the supermarket retailer with stores throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina – will begin offering Hydralyte’s oral electrolyte solution within its BI-LO & Winn-Dixie chains this summer.

“We’re so pleased to be able to deliver a real, clinical hydration product to consumers in the Southeast,” said Hydralyte General Manager Rebecca Granne.  “And, even better, it will be just in time for the summer heat.”

Hydralyte’s ready-to-drink solutions and electrolyte tablets will be available to shoppers in the digestive aisle.

Since entering the US market last year, Hydralyte has seen significant growth, gaining distribution in multiple major retailers including Rite Aid, H-E-B, Giant Eagle, Wegmans, Ahold, Kinney Drugs, Discount Drug Mart, and Bartells as well as thousands of independent pharmacies and medical clinics.